For businesses, for locals, for visitors. Never miss an offer. Never miss an event.
Bedford deserves a place that shows off everything it has.
We waited for someone to build it.
Everyone was busy pointing fingers.
So we stopped waiting.
The founder of Simply Creative Agency decided Bedford can no longer wait on others to build something that truly serves our town — its businesses, its people and everyone who visits. So we're building Simply Bedford: a platform that will only get better and better, shaped by the people who use it.
Tap a card to see what's in it for you.
The Universal United Kingdom Resort at Kempston Hardwick, just outside Bedford, is set to open in 2031. Visitors will want to eat, stay, shop and explore — and Bedford's own businesses should be the first thing they find.
That would put it ahead of Disneyland Paris as Europe's most-visited theme park.
Sources: GOV.UK · BBC News · City AM. Simply Bedford is independent and not affiliated with Universal.
Swipe the phone to explore. We're keeping a few surprises back for launch day.
Ask Simply Bedford anything, in your own words.
Full reveal on 23 November
Never miss
an offer.
Never miss
an event.
The smartest local guide — not just for visitors, but for everyone who calls Bedford home.
We'll be hosting focus groups and events where we share ideas, brainstorm together and decide what comes next. Every voice makes it better.
Your ideas, your frustrations, your wishlist.
We turn the best ideas into real features.
The platform keeps getting better and better.
Sign up and we'll let you know when we host focus groups and events — so you can help decide what Simply Bedford becomes.