For businesses, for locals, for visitors. Never miss an offer. Never miss an event.
Bedford deserves a place that shows off everything it has.
We waited for someone to build it.
Everyone was busy pointing fingers.
So we stopped waiting.
The founder of Simply Creative Agency decided Bedford can no longer wait on others to build something that truly serves our town — its businesses, its people and everyone who visits. So we're building Simply Bedford: a platform that will only get better and better, shaped by the people who use it.
Tap a card to see what's in it for you.
Across the UK, fewer people are walking through shop doors — and the good stuff happening on our doorstep too often goes unseen. Local businesses lose customers, and locals and visitors miss the offers and events they'd have loved.
Longer bar = bigger drop in shoppers. Every month from May to December 2025 saw fewer shoppers than the year before.
of people say they miss local events they would have gone to, because they don't find out in time. (Nesta / YouGov)
The fix is simple: put every offer and every event in one place, so no one has to find out too late.
Bedford High Street footfall rose from about 200,000 (Jan 2020) to 265,000 (Jan 2024). People do come — they just need an easier way to discover what's here.
Sources: BRC-Sensormatic (Dec 2025) · BRC (Nov 2025) · Bedford Town Centre Plan · Bedford Independent · Nesta / YouGov · YouGov · BBC News
Swipe the phone to explore. We're keeping a few surprises back for launch day.
Ask Simply Bedford anything, in your own words.
Full reveal on 23 November
Never miss
an offer.
Never miss
an event.
The smartest local guide — not just for visitors, but for everyone who calls Bedford home.
We'll be hosting focus groups and events where we share ideas, brainstorm together and decide what comes next. Every voice makes it better.
Your ideas, your frustrations, your wishlist.
We turn the best ideas into real features.
The platform keeps getting better and better.
Sign up and we'll let you know when we host focus groups and events — so you can help decide what Simply Bedford becomes.
